Welco Aims for the Premium League with Holm Bank’s Support

Football club Welco and Holm Bank have extended their partnership. Holm Bank has been instrumental in supporting football enthusiasts in Tartu through the development of Holm Football Park, located opposite the Estonian National Museum.

In 2018, the club realised that progressing further without a home stadium was no longer an option. Holm Bank was the first organisation they approached with the idea of creating a football park. The bank embraced the vision, providing assurance that their support would be unwavering—both parties shared the belief that good ideas must be brought to life.

Sustainable Collaboration for Achieving Great Plans
“The collaboration between Welco and Holm has now spanned nine successful years. During this time, the company, once known for offering hire-purchase services under the Liisi brand, has transformed into Estonia's fastest-growing bank. Meanwhile, Welco has evolved into a club that provides football education to over 700 children and young people. Our first team is ambitiously aiming to reach the Premium League in the coming years,” says Edgar Leht, CEO of Welco.

“It’s been an incredible journey—back in the early days, the club ran on sheer energy and enthusiasm, fielding just a couple of teams. Today, we are one of the few clubs in Estonia with our own home stadium, Holm Park. Both Holm and Welco have grown and thrived together, setting an excellent example in Estonian sport of how stable and long-term collaboration fosters confidence and leads to success for both parties. We are extremely grateful to Holm for their enduring support and eagerly anticipate what the future holds for this partnership,” reflects Leht on the past and the future.

Ambition is Key to Growth Plans
“We’re delighted to continue our partnership. Welco's goal is ambitious growth, supported by well-thought-out and carefully considered plans. The club’s leadership is deeply committed to football and to creating development opportunities for athletes. At the same time, they look beyond competitive sport to offer opportunities for the entire community to engage in recreational activities. Today, Welco’s first team has reached the top tier of the Estonian First League and is determined to keep moving forward. Similarly, Holm Bank’s ambitious strategy has made us the fastest-growing bank in Estonia, and our progress continues,” explains Kaspar Kalvet, CEO of Holm Bank.

Creating Opportunities
“We value the ability to turn dreams and great ideas into business plans and make them a reality, bringing positive changes to many people’s lives,” emphasises Kalvet, reflecting on the shared values of the football club and the bank.

“Thanks to Welco’s initiative, both Tartu residents and visitors can enjoy Holm Park, whether by spending time there, playing sports themselves, or cheering on major sporting events. With the recently signed agreement, we ensure that Welco can continue to focus on achieving its sporting and other goals,” says Kalvet, pleased with the continued partnership.